Why Your Local Business Can't Ignore Internet Searches Anymore

Did you know that 80% of local mobile searches convert into meaningful actions? That's right - when people search for a business like yours on their phones, 8 out of 10 times they end up visiting, calling, or buying something.

Most local businesses don't pay attention to SEO (search engine optimization). This is a big mistake. Today, people find local shops, restaurants, and services on the internet first.

The Local Search Reality

BrightLocal found that 93% of consumers use the internet to find local businesses. Google reports that searches with "near me" have grown by 900% in recent years.

These aren't just casual browsers. These are real customers ready to spend money. According to Think with Google, 76% of people who search for something nearby on their smartphone visit a business within one day.

For local businesses, good SEO matters more than for big brands. Why? Because your customers are literally around the corner, ready to visit after finding you online.

Three Simple Ways to Grow Your Local Business Online

1. Claim and update your Google Business Profile Make sure your hours, phone number, and address are correct. Add photos of your business, products, and services. According to Moz, Google Business Profile is the biggest factor in local search rankings.

2. Get more reviews BrightLocal research shows that 87% of consumers read online reviews for local businesses. Send a simple follow-up text or email asking happy customers to leave a review.

3. Add your city name to your website content Use your city name in page titles, headings, and text. For example: "Best Coffee Shop in [Your City]" or "Quality Plumbing Services in [Your City]." This helps Google know where you are.

These small changes can make a big difference. Remember, 80% of local mobile searches lead to action - make sure those actions lead to your business!