Local businesses: Did you know email marketing can return $42 for every $1 spent?

Why Local Email Lists Can Unlock Hidden Revenue for Your Business

Marketing
March 25, 2025•1 min read

For every $1 spent, email marketing can generate up to $42 in return (Luisa Zhou). That’s one of the best ROIs of any marketing strategy today—and yes, that includes social media and paid ads.

High ROI, low cost, and the power to personalize—email is a direct line to your customer. According to HubSpot, 77% of marketers have seen an increase in email engagement over the last 12 months. Why? Because it works.

For local businesses, growing an email list is like growing a community of loyal customers who actually want to hear from you. The key is making it easy—and valuable—for people to sign up.

3 simple steps to grow your local email list today:

  1. Add QR Codes Everywhere: Put QR codes on your business cards, flyers, and receipts that link directly to your email signup page. Make it easy for people to join, even while waiting in line.

  2. Optimize Your Website: Place a bold, simple email signup form in high-traffic spots on your website (think homepage or blog). Offer a small incentive like a discount or freebie.

  3. Leverage Social Media: Promote your email list on your social channels. A simple post with a clear benefit like "Get exclusive deals & local updates" can encourage your followers to subscribe.

Remember, getting someone’s email is like closing a mini sale—they need to see the value.

Start today, and you’ll turn browsers into loyal local customers who keep coming back.

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