Unlock Local Growth: The Mobile Search Secret Every Business Owner Must Know
Did you know that 76% of people who search for a local business on their smartphone visit a physical store within 24 hours? Even more impressive, 28% of those searches lead to a purchase! (Source: Google) This fact is huge for local businesses. It means that when someone searches for your products or services on their phone, there's a good chance they'll come to your store soon after.
This shows how crucial it is for your business to show up in mobile searches and look great when it does.
Here are three simple ways to use this information to grow your local business:
Be a customer for a day: Search for your products or services on your phone. What do you see? Is your business easy to find? Does it look appealing?
Ask your customers: Find out how they found you and what their search experience was like. This feedback is gold!
Think like a local: What would someone in town search for if they needed your product? Make sure your online presence matches those search terms.
Remember, sometimes we focus so much on complex marketing strategies that we forget the basics. A person in town looking for what you sell is a potential customer right at your doorstep!More stats to consider:
46% of all Google searches are looking for local information (Source: GoGulf)
97% of people learn more about a local company online than anywhere else (Source: SEO Tribunal)
By focusing on your local online presence, you're not just improving your visibility – you're potentially bringing customers to your door within hours.
