Unlock Local Growth: How Blogs Drive 61% of Purchases
New research shows that 61% of U.S. online consumers have made purchases based on blog recommendations. This powerful statistic from BlogHer reveals why your local business needs a blog strategy now.
Reviews matter, but blogs rank a close second when customers make buying decisions. As a local business owner, you're not just selling products or services—you're sharing expertise that customers actively seek before purchasing.
Today's consumers face overwhelming choices. According to GE Capital Retail Bank, 81% research online before visiting stores. Meanwhile, Content Marketing Institute reports that small businesses with blogs get 126% more lead growth than those without.
The path forward is clear. Here are three simple ways to use blogging to grow your local business:
Share your expertise weekly. Write 500-word posts solving common customer problems. Use clear headlines like "How to Choose the Best Local Plumber" or "Three Signs Your Car Needs New Brakes."
Tell local customer stories. HubSpot finds that 70% of people prefer learning about companies through articles rather than ads. Share real examples of how you've helped local customers with their specific needs.
Include location keywords. BrightLocal research shows 46% of all Google searches seek local information. Use your city name and neighborhood in blog titles and throughout your content.
Start with just one post per week. Keep it simple, helpful, and focused on your local audience. The customers who find you through your blog are already looking for solutions you provide—making them your most qualified leads.
