Turn Your Free Google Listing into a Customer Magnet: Local Success Simplified
Did you know that 56% of customer actions on Google Business Profile result in website visits? This free tool from Google - the information box that appears when people search for your business - might be the most visible part of your entire online presence.
Google Business Profile (formerly Google My Business) is that information panel that shows your hours, location, reviews, and photos when someone searches for your business. It's completely free to update, yet many local businesses neglect this powerful marketing asset.
Why Your Google Profile Matters
According to BrightLocal's 2024 Local Consumer Review Survey, 87% of consumers read online reviews for local businesses before visiting. And Search Engine Journal reports that businesses with complete Google profiles get 7x more clicks than incomplete ones.
Three Simple Ways to Optimize Your Local Google Listing
Update your information weekly. Ensure your hours, phone number, and website are accurate. BrightLocal found that 63% of consumers are less likely to use a business with incorrect information online.
Respond to every review within 24 hours. HubSpot research shows businesses that respond to reviews earn 35% more revenue on average than those who don't. Thank positive reviewers and address concerns professionally.
Add new photos monthly. Google reports businesses with photos receive 42% more requests for directions. Show your products, team, and interior space to build trust before customers arrive.
Don't let your most visible online asset sit neglected. Your Google Business Profile might be the deciding factor in whether a customer chooses your business or your competitor's.
