The Local Online Presence Gap: Why 42% of Consumers Can't Find Your Business
Did you know that 42% of consumers have searched online for information about a local retail store in the last 30 days? (SOCi) This means nearly half of your potential customers are looking for you online before visiting your store. A complete Google Business Profile can capture this search traffic and turn online searchers into in-store visitors. With 76% of people who search “near me” visiting a business within a day (Google), and 88% of local mobile searches leading to a call or visit within 24 hours (Nectafy), your online presence is critical. Mobile searches often drive same-day store visits, so clear, mobile-friendly information is a must. Social media profiles also act as key touchpoints for customers checking hours, location, product availability, or reviews. Without this, you risk losing customers before they step through your door.
As a local business owner myself, I’ve seen how a strong digital presence connects you with your community. Here are three simple steps to grow your business using online search:
Claim and Complete Your Google Business Profile: Add your address, hours, phone number, and photos. Update it weekly to stay accurate.
Make Your Website Mobile-Friendly: Ensure your site loads fast and is easy to read on phones. Include click-to-call buttons for quick contact.
Post Regularly on Social Media: Share updates about products, hours, or events on platforms like Instagram or Facebook to engage local customers.
Start today to capture those online searches and bring more customers to your store!
