Master Your Local Marketing Mix: The 82% Success Secret Most Miss

The numbers tell a clear story: 82% of small businesses see better results when they use multiple marketing channels (Constant Contact, 2024). Yet only 16% feel confident they're using the right ones. This gap shows a major opportunity for growth.

Here's what's interesting: Businesses that combine in-house marketing with expert help see 2.5 times more success than those going it alone (Marketing Dive). While 76% of businesses use at least two channels, quality beats quantity every time.

Think of marketing channels like tools in your toolbox. You don't need every tool – you need the right ones for your job.

Three Smart Steps to Better Marketing:

1. Pick Your Power Channels

• Choose 2-3 channels that match your customers' habits

• Focus on mastering these completely

• Track results weekly to see what works

2. Build Your Expertise

• Invest time in learning one channel deeply

• Create a content calendar for consistency

• Measure engagement and adjust your approach

3. Get Help Where Needed

• Consider expert help for complex channels

• Use analytics tools to track performance

• Focus your time on what you do best

The research is clear: Small businesses that blend their marketing efforts with outside expertise see 2.5 times better results (Marketing Dive). You don't need to do it all – you need to do the right things well.

Start today. Pick one channel. Master it. Then expand. Your next customer is waiting to hear from you.