Why Local Stores Still Win: The Unexpected Edge Brick-and-Mortar Has in 2025
Despite the digital boom, nearly 84% of all U.S. retail sales still happen in physical stores (U.S. Census Bureau, 2025). That’s right—brick-and-mortar is still the backbone of retail.
Why? Because 31% of shoppers prefer shopping in-person (Neil Patel, 2025). Top reasons include avoiding shipping fees (37%) and getting exclusive in-store deals (30%).
More than ever, consumers are making fast, emotional decisions in-store—76% of purchases are made on the spot (Shopkick, 2025). And physical locations aren’t fading—50% of retailers plan to open more stores, with 68% saying it boosts foot traffic (Forrester, 2025).
Local matters. A third of shoppers now say locally made or sourced products influence their buying decisions (NPD Group). And 72% planned to support small businesses over the holidays—up from 65% the year before (Salesforce, 2025).
If you’re a local business owner, here are 3 simple ways to take action now:
Highlight Local Products. Use signage and social media to showcase items made locally or sourced nearby.
Create In-Store Promotions. Offer limited-time discounts or bundles only available in-store.
Make Shopping an Experience. Host small events, offer samples, or give product demos to build loyalty and boost on-the-spot decisions.
Physical stores drive 45% more brand familiarity than online ads—and 80% of shoppers will pay more in-store (ShopperTrak, 2025). The takeaway? Your local storefront is your biggest untapped asset.
