Why Local Stores Win When Customers Can Touch and Feel

82% of consumers want to view and feel products in-store before buying online according to Push On. This stat reveals a powerful truth: physical interaction doesn't just build trust—it boosts sales.

A Klarna survey found that 46% of U.S. shoppers are more likely to purchase items after touching and trying them, often choosing higher-priced options. This tactile connection creates ownership feelings, making customers willing to spend more.

The rise of e-commerce has made physical stores more important than ever for local businesses. While online platforms offer convenience, they lack the personal touch that 34% of U.S. shoppers say is missing from their favorite retail websites.

Here are three ways local businesses can use this to grow:

Create Interactive Spaces: Set up areas where customers can test products. Think demo stations for electronics or try-on zones for clothing. Let people experience what they're buying.

Offer Personal Help: Train staff to give expert advice. Customers value human interaction, especially for big purchases like luxury goods (Retail Dive). Your team's knowledge becomes your competitive edge.

Blend Online and Offline: Many shoppers research online while in-store. Make sure your business has strong digital presence with accurate product info and smooth connections between online and in-store experiences.

Focus on All the Senses: Design your store to engage sight, smell, and touch. Use appealing visuals, pleasant scents, and displays that invite customers to linger and explore.

Local businesses that emphasize tactile, human-centered shopping experiences can stand out and build lasting customer loyalty in today's digital world.