Local Businesses Don't Realize Their Google Listing Could Be Costing Them 70% of Their Foot Traffic
Are you leaving money on the table with an incomplete business listing? The numbers are clear: Complete and accurate Google My Business listings are 70% more likely to attract location visits (Google). Even more striking, consumers are 50% more likely to make a purchase from businesses with complete profilesAre you leaving money on the table with an incomplete business listing? The numbers are clear: Complete and accurate Google My Business listings are 70% more likely to attract location visits (Google). Even more striking, consumers are 50% more likely to make a purchase from businesses with complete profiles.
Trust is the key. When local customers find accurate, detailed information about your business, they're ready to walk through your door. But here's what many business owners miss: Businesses that complete over 86% of their profile fields see 43% more search impressions and 62% more clicks (Yext).
Think about it. Would you trust a business with outdated hours or a wrong phone number?
Three Simple Steps to Boost Your Local Presence:
Update Everything, Even the Small Details
Fill in every field Google offers
Add fresh photos monthly
Keep your hours current, especially during holidays
Include your menu or services list
Monitor and Respond
Answer every review within 24 hours
Post updates about your business weekly
Fix incorrect information immediately
Add new products or services as they launch
Make Your Listing Stand Out
Add virtual tours of your space
Include parking information
List payment methods
Update seasonal offers
The impact is real. BrightLocal found that 87% of consumers read online reviews for local businesses in 2023. Your complete business profile isn't just data - it's your digital storefront.
Don't let an incomplete listing hold you back. Take 30 minutes today to review your profile. Your next customer is searching for you right now.
