Local Businesses Are Winning: The Mobile Search Revolution You Can't Ignore
The numbers are clear - when people search for local businesses on their phones, they take action fast. Google found that 50% of mobile users visit a store within a day of doing a local search. Even more impressive, 76% of people who look for something nearby on their phones visit a business within a day.
This isn't just data - it's proof that being local is your superpower against online giants like Amazon.
Why do these numbers matter for your business? Because your neighbors want to shop with you. Research from Nextdoor shows that 72% of consumers believe spending at local businesses is important. They're actively looking for ways to support their community.
Here are three simple ways to use this information to grow your business:
Make your business easy to find online. Update your Google Business Profile with current hours, photos, and services. HubSpot reports that complete Google listings get 7x more clicks than empty ones.
Focus on "near me" searches. Use your city name and neighborhood in your website content. According to BrightLocal, "near me" searches have grown by 900% in recent years.
Respond to reviews quickly. Show that you care about customer feedback. A BrightLocal study found that 77% of consumers read reviews before choosing a local business.
The future of local business is bright. While online retailers struggle with shipping delays and returns, you offer something they can't - real connections and immediate service in your community.
Want more proof? A recent American Express survey found that 67 cents of every dollar spent at a local business stays in the community. That's something your customers care about.
Take action today. Your next customer is probably searching for you right now on their phone.
