Why Local Stores Still Win in 2025 Post
Despite the rise of online shopping, a remarkable 84% of all U.S. retail sales still happen in physical stores. This isn't just surprising—it's an opportunity for your local business to thrive.
When customers shop locally, $68 of every $100 spent stays in the community, compared to just $13 from national chains according to the Institute for Local Self-Reliance. Your business doesn't just sell products—it builds your neighborhood.
The numbers don't lie:
61% of consumers prefer shopping at local businesses for better service (Retail Dive, 2024)
72% of shoppers want to see and touch products before buying (Harvard Business Review, 2024)
79% value getting items right away instead of waiting for shipping (NRF Consumer Survey, 2025)
65% trust brands more when they have a physical store nearby (McKinsey Retail Report, 2024)
The "halo effect" is real too—opening a physical store boosts website traffic by 37% in the following quarter according to a 2025 study by RetailNext.
Three Simple Ways to Grow Your Local Business:
Showcase your store online — Post photos, videos, and Google Maps details so people find and trust you.
Connect digital with physical. Offer "buy online, pick up in store" options—37% of shoppers make extra purchases during pickup visits (ICSC Research, 2025).
Show your community impact. Use signs or social media to highlight how your business supports local schools, events, and causes.
Your physical store isn't outdated—it's your biggest advantage. Use it wisely.
