84% of Small Businesses Succeed with Content Marketing—Are You in the 57% Missing Out?

“Content Marketing is all the Marketing that’s left.”

– Seth Godin

84% of small businesses report seeing success with their content marketing efforts according to Service Direct, a remarkable number. Yet only 57% of small businesses report doing any content marketing 

Why Small Businesses Should Prioritize Content Marketing

If you're a small business owner, this quote is for you. Content marketing isn’t just a buzzword—it’s a proven way to build trust, connect with your audience, and drive results.

📊 Here’s the proof:

• Businesses that use content marketing see 6x higher conversion rates than those that don’t.
• 82% of marketers report a positive ROI from their content marketing efforts.

The best part? Content marketing doesn’t have to be complicated. The key is to start small and focus on consistency. Here are 3 easy ways to get started:

1️⃣ Repurpose What You Already Have
You have tons of content - knowledge about products, your story, your customer’s story, other businesses you work with, etc. It is not hard to create a social media post or bite-sized video with that content; it goes a long way to increasing your reputation.

2️⃣ Post Quick Tips on Social Media
Share short, actionable advice related to your business. For example, a local café could post a “Coffee Brewing Tip of the Day.” Keep it simple and valuable.

3️⃣ Use Free Tools
Canva for graphics, ChatGPT for writing ideas, or your phone camera for videos. These tools make it easy to create professional-looking content without spending a fortune.

Content marketing is likely the best ROI for your efforts. The trick is to make it easy, so you’ll stick with it—and the results will come.

How are you using content marketing to grow your business? Let’s exchange tips!

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