80% of REALTORS report that community involvement is a cornerstone of their business strategy.

Why? Because people do business with those they trust, and trust

is built through connection. If you're a real estate agent looking to grow your network, boost your reputation, and attract more clients, getting involved in your community isn't just a feel-good activity—it’s a smart business move.

Here are 3 practical ways REALTORS can build their brand through community involvement:

1️⃣ Host Local Events

According to the 2024 Community Aid and Real Estate (CARE) Report by the National Association of Realtors® (NAR), 98% held fundraisers for nonprofits or charitable causes last year. The typical number of events hosted annually was four.

This indicates a  strong trend in event sponsorship and participation.

Think community clean-ups, charity drives, or even workshops about the local real estate market. Partner with local businesses to co-host and create buzz. Not only will you meet potential clients, but you'll also solidify your position as a trusted local expert.

2️⃣ Sponsor or Support Local Organizations

The CARE report also found 69% of REALTOR® members at large volunteered monthly, typically spending eight hours per month on volunteer activities

Sponsor a youth sports team, contribute to a school fundraiser, or donate to a local nonprofit. Align your brand with organizations that resonate with your values and community priorities. These small acts of generosity can have a big impact on how your name is perceived.

3️⃣ Share Local Stories on Social Media

Dedicate your platform to amplifying local news, events, and small businesses. Be the go-to resource for what’s happening in your area. A realtor who shares valuable, relatable content becomes someone the community looks forward to hearing from.

✅ Pro Tip: Consistency is key. Community involvement isn’t a one-time deal—it’s a relationship built over time.

Which of these strategies will you try first? Let me know in the comments! 👇